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iD Sports Media

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iD Sports Media banner image

Who are iD Sports Media

iD Sports Media was launched in July 2022 by a team of like-minded creators, united with KHI by a love of sport and a vision to create a best-in-class boxing media agency.

Promising to reward success and so impressed by the start iD Boxing made, KHI provided the funding and supported the acquisition of Boxing News in April 2023. The team now runs the world’s longest-running boxing magazine (dating back to 1909), with a commitment to continuing the marketing leading print and turning it into the digital go-to for boxing fans.

Leading brands are already turning to iD Sports Media for boxing marketing and content production services. From running social media accounts for leading boxing equipment manufacturers, to providing insight, advice and producing content for the world’s largest bookmaker, iD Sports Media has become the go-to sports marketing business in boxing.

Boxing News

Boxing News, the world’s longest-running boxing magazine with a vision to be the leading global print and digital resource for boxing fans.

 

Boxing News old magazine
Camermen filming a younger man interviewing a person

Why we partnered

We were introduced to the founders of iD Sports Media and had confidence in their ability to build a boxing media business.

The management team had shown serious promise and success in a previous boxing media company that they helped build up.

 

What we helped with

iD Sports Media launched with a very strong team, and next to zero revenue in Month 1. We have complete confidence in their long term success, so gave them support to provide fans with industry leading content without worrying about immediate returns and revenues.

iD Sports Media and KHI worked together to complete the acquisition of Boxing News.

Interviewer holding a microphone to interviewees face at an event
A younger and older gentleman with their arms around each other pointing at each other

Future Plans

In the long term picture, we see iD Sports Media continuing to be a force in the boxing media landscape.

Our new app, through our partnership with the creators of the Sky Fantasy Football app, has been created to change the way people watch boxing live.

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