Who are iD Sports Media
iD Sports Media was launched in July 2022 by a team of like-minded creators, united with KHI by a love of sport and a vision to create a best-in-class sports media agency.
Promising to reward success and so impressed by the start iD Boxing made, KHI provided the funding and supported the acquisition of Boxing News in April 2023. iD Boxing is no more… the team now runs the world’s longest-running boxing magazine (dating back to 1909), with a commitment to continuing the marketing leading print and turning it into the digital go-to for boxing fans.
Leading brands are already turning to iD Sports Media for sports marketing and content production services. From running social media accounts for leading boxing equipment manufacturers, to providing insight, advice and producing content to the world’s largest bookmaker, iD Sports Media has become the go-to sports marketing business in boxing.
Brands under iD Sports Media
Boxing News, the world’s longest-running boxing magazine with a vision to be the leading global print and digital resource for boxing fans.
The vision is to replicate what we are building in boxing across all major sports.
Why we partnered
iD Sports Media approached KHI to support a management buyout of their previous business. Sean O’Toole had known the founders of iD Sports Media for several years so had confidence in their ability to build a media business and worked closely with them to put the pitch together to KHI.
Sean was asked to become Chairman of KHI during the meeting to approve funding for the MBO. Although the MBO was unsuccessful, KHI supported the team to launch their own sports media agency. There was an understanding that success would be rewarded…
What we helped with
iD Sports Media launched with a very strong team, and next to zero revenue in Month 1. We have complete confidence in their long term success, so gave them support to provide fans with industry leading content without worrying about immediate returns and revenues. Then Boxing News was discussed…
iD Sports Media’s Rob Tebbutt and KHI’s Sean O’Toole led the acquisition of Boxing News. From business planning to deal making, the business worked together to deliver the biggest acquisition boxing media has seen for decades.
Future Plans
Our current short-term plans are to completely take over and dominate the space that we are in.
In the long term we picture iD Sports Media being a force in the sports media landscape competing with the largest broadcasters in the country.
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