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Hayters TV

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Hayters TV logo

Who are Hayters TV

Hayters TV is a dynamic football content company that delivers insightful, engaging, and often passionate coverage of all things related to football, founded in 1955. Hayters TV has quickly become a leading voice in the football community, offering a mix of match previews, fan reactions, in-depth analysis, and exclusive interviews with players, coaches, and experts. The brand has garnered a loyal following for its raw, authentic, and unfiltered approach to football media. With a commitment to showcasing the diverse perspectives of fans and creating a space where the love of the game is celebrated.

Why did we partner

Partnering with Hayters offered us a unique opportunity to tap into the rapidly growing digital football media market. With football being the world’s most popular sport, we believe Hayters TV is well- positioned to capitalise on the demand for authentic, fan-driven content.

Arteta with the mic
Noni Madueke with the Hayters mic in front of him

What we helped with

We have supported by working closely to enhance their fan-first approach and exploring new opportunities there. We did this by leveraging iD Studios’ production capability and carefully planning out shows that would appeal to the football fan. The overall support is focussed on positioning Hayters TV for sustainable growth in the competitive sports media landscape.

Future Plans

There will be a focus on expanding content offerings, increasing audience engagement and exploring new revenue streams. The goal is to build on the Hayters heritage and solidify the position as a leading voice in digital football media by continuing to build a strong, loyal community of fans.

Eddie Howe with Hayters mic

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